Tourism and hospitality industry keeps on growing and expanding because of increasing demand all around the globe. Thus, hotels and restaurants are on the run to capture customer attention using all available elements. Most of the time firms are making use unfair modes of advertising and marketing to lure customers into signing deals which cannot be delivered based on the preset expectations. Satisfaction and unique experience being some of the key elements which customers evaluate tends to make customers keep on moving from one company to another in search for outstanding and satisfactory levels.
Travel marketing has been surrounded by increased controversy due to increasing use of online platforms to sale and show case customers services which cannot be delivered .Technology has enhanced quality of posters and graphics used when advertising various services and products in the tourism industry making them attractive to customers .Most of the customers end up making decisions based on the false impression created by the images and graphics which are used when advertising products and services .For ,example some of the poster have been characterized by quality images showing suitable travel destinations which are characterized by good looking aspects of nature such as green forests(As illustrated by the image 1 below) but on the real aspect such nature views are not available(As outlined by image 2 below) .
(Image 1)
(Image 2)
The use of technology has increased distribution of false and fake information which keeps on luring customers into signing deals only to be frustrated during the actual travel or visit times.
Travel agencies are increasing and they have been on the raise as result of lucrative deals in the tourism industry. There has been increased matters related to travel agencies regulations because they keep on souring customers from all around the globe based on strong convincing marketing techniques but they do not rely on actual information .In the world of technologies travel agencies are making use of technological systems to route customers to various destinations without physical contact .Most of the bookings are done online and during the actual travel dates customers are channeled though various agents sourced by the travel agencies .Therefore ,what is happening in travel bookings seems to be complicated because of increased middle persons in the business who tend to offer various promises to customers. Demand for travel packages has been on the rise and most of the individuals have been subjected to unfair deals because some tourism companies keep on partnering with individuals with the aim of building various packages. The increased partnership has rendered some of the packages inaccessible due to cost and unrealistic nature when it comes to delivery. The image below illustrates some of the travel packages which keep on attracting customers in the tourism industry;
Conclusion
As result of increased controversy in the tourism sector, customers are supposed to scrutinize all travel agencies and hotels to ensure that content aired during marketing can be delivered appropriately when orders are placed. Before any travel and tourism bookings are done in depth examination of service providers should be undertaken in order to ensure that customers do not fall into deals which are not genuine or which are not worth money and resources rendered.